Theory
Founded in New York City in 1997, Theory is synonymous with modern minimalism and refined tailoring. The brand pioneered a new approach to everyday dressing, combining luxurious fabrics with clean lines and precision cuts designed for versatility and comfort. Rooted in New York’s contemporary aesthetic, Theory’s collections of ready-to-wear, suiting, and essentials embody understated sophistication — pieces that move seamlessly from work to weekend, redefining modern urban professionalism.
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