Gift Giving Guides-glossy spawn of the Neiman Marcus Christmas Book-typically provide curated lists of things you should buy people in your life that are popular right now (and need to move before end of fiscal year). This approach may be steeped in commercialism and exclusivity, but it does pose a slightly more meaningful question-what’s the thought process behind giving gifts that mean something?
This year we’ve dedicated our Gift Giving Guide to exploring a simple method or way of thinking about finding gifts that are personal and signifcant.
Keep It Simple
We’d all love to give exotic gifts that rocket people into the Fifth Dimension...reality is, they rarely do. The best gifts express personal knowledge of the recipient, so stick to you what you know about a person and keep things simple. If a girl loves Chanel…
Experiences vs. Things:
Experience-related gifts are some of the best gifts out there because they reflect this: by and large, things done are more memorable and have more impact on a person than things possessed. Experience-related gifts can and should be wildly creative, deeply personal, and inspired by thoughtful insight. The perfect gift may be reservations to a lecture at the public library or a membership to the local YMCA.
Things They’d Never…
Little indulgences you know a person would love but would not buy for themselves make sublime gifts. They don’t need to cost an arm and a leg to be memorable, but they must reflect the person’s taste and affections. A Diptyque candle, a La Mer lip balm, a tin of Beluga caviar, a Mercerized Cotton tee-shirt…all of these are delightful, memorable gifts that are so darned personal they’ll alway hit the mark.
Underpinning all of this are two guiding principles, remember them:
1. A gift should be something the person receiving it will love, not something you wish they would.
2. The best gifts are always thoughtful, they are not always expensive.