When I was in college I took a class analyzing performance in New York City with my best friend. We were thrilled by the entire experience (Broadway! Balthazar! Barneys!), but everything paled in comparison to watching The Met Gala from the roof of a Town Car whose driver knew Ashley Judd. That was unforgettable.
Under Diana Vreelend’s leadership, The Gala transformed into a headier, more strategic event: guests took elevators down to an opium den of a venue replete with moody music and faceless mannequins reflecting themes of Institute exhibits open to the public afterwards. These themed exhibitions (and Gala guest lists including pop icons like Andy Warhol, Diana Ross and Cher) breathed new life into the Institute, attracting record crowds and donations.
Anna Wintour took the mantle in 1999, enlisting Vogue’s influence and resources. Throughout her tenure Wintour has carefully curated events that echo and expand on Vreeland’s extravagant vision. Guest lists, themes, and décor celebrate the fashion industry and celebrity: athletes, artists, socialites and politicians swan up the Met’s grand entrance in themed (or simply sponsored) dress before viewing exhibitions and dining together in a social-media-free-zone. The event and exhibit surpass expectation for elaborate refinement and meeting the bottom line year-on-year while the world-and maybe some coeds new to the City-look on. Agog.
Tap into your inner Vreeland and shop designers featured at Met Galas past and present (Prada, Commes de Garcon, Versace, Dior, Balenciaga etc.) at Common Threads Boulder and Denver. Why not?