Bing Crosby and his crew were nearly rejected from an upscale hotel in 1951 Vancouver because they were wearing denim. In response, the Levi Strauss company sent Mr. Crosby a custom denim tux and the Canadian Tuxedo was born. According to the Urban Dictionary, a Canadian Tuxedo refers to any outfit consisting of a denim jacket and jeans (thanks Levis); according to urban legend, it's the epitome of cool.
Denim on denim's appeal has endured since 1870, when Levi Strauss and his partner Jacob Davis (both US immigrants) introduced riveted denim workwear to the booming blue-collar economy. Since then, double denim has graced the frames of Rosie the Riveter, James Dean, Elvis, Martin Luther King Jr. , Steve McQueen, James Brown, The Jordache Generation, Johnny Depp, Kate Moss, Britney Spears and Justin Timberlake at the 2001 VMAs, Rihanna, Gigi Hadid, and Jaden Smith. The look is ubiquitous but never common: a reminder of immigrant genius, the power of rebellion, and blue collar grit. Iconically and ironically American, The Canadian Tux remains the chilled-out uniform of farmers and fashionistas alike. Shop this look at Common Threads Boulder and Denver now.
PS: we hosted our first community bloggers event last week, with special guests Judith Boyd (Style Crone), Brandi Shigley (of Fashion Denver) and Arnaud Kadima (who developed the Selfit-Shop Together app). Join us next time around: everyone's welcome and we had a blast! Meantime, stay tuned for interviews with Brandi and Arnaud this Spring (and note Brandi's take on the Canadian Tux below).